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Contemporary business

Author: David L Kurtz; Louis E Boone
Publisher: Hoboken, N.J. : Wiley, ©2011.
Edition/Format:   Print book : English : 14th edView all editions and formats
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Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: David L Kurtz; Louis E Boone
ISBN: 9780470531297 0470531290 9780470565308 0470565306
OCLC Number: 692458545
Description: 1 volume (variously paginated) : color illustrations ; 28 cm
Contents: The changing face of business --
Business ethics and social responsibility --
Economic challenges facing contemporary business --
Competing in world markets --
Forms of business ownership and organization --
Starting your own business: the entrepreneurship alternative --
Management, leadership, and the internal organization --
Human resource management: from recruitment to labor relations --
Top performance through empowerment, teamwork, and communication --
Production and operations management --
Customer-driven marketing --
Product and distribution strategies --
Promotion and pricing strategies --
Using technology to manage information --
Understanding accounting and financial statements --
The financial system --
Financial management --
Appendix A: Business law --
Appendix B: Insurance and risk management --
Appendix C: Personal financial planning --
Appendix D: Developing a business plan --
Appendix E: Careers in contemporary business.
Other Titles: Boone & Kurtz Contemporary business
Responsibility: David L. Kurtz, Louis E. Boone.
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