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| Document Type: | Book |
|---|---|
| All Authors / Contributors: | Harvard Business School. Press. |
| ISBN: | 9781422129760 1422129764 |
| OCLC Number: | 548569589 |
| Description: | xii, 102 p. : ill. ; 18 cm. |
| Contents: | Mentor's Message: The Advantages of a Solid Business Case -- Developing a Business Case: The Basics -- What Is a Business Case? -- A preview of key facts about business cases -- Business case versus business plan -- When you should create a business case -- A complex document -- Seven steps to a business case -- Step 1. Define the Opportunity -- Tips for articulating the opportunity you want to pursue -- Identifying a problem or opportunity -- Developing an opportunity statement -- Identifying your business objectives -- Prioritizing your objectives -- Assigning metrics to your objectives -- Step 2. Identify the Alternatives -- Ideas for making sure you have many options to choose from -- Generating a list of options -- Gathering input -- Narrowing your choices -- Step 3. Gather Data and Estimate Time Frame -- Suggestions for obtaining crucial information about your opportunity -- Identifying the information you need -- Collecting the data -- Setting a time frame -- Documenting your estimates and assumptions -- Step 4. Analyze the Alternatives -- Recommendations for comparing all your alternatives -- Evaluating alternatives against your metrics -- Understanding common financial metrics -- Creating a framework for comparing alternatives -- Step 5. Make a Choice and Assess the Risk -- Advice for selecting a course of action and weighing its pros and cons -- Selecting the best solution -- Weighing the risks -- Deciding how to mitigate the risks -- Determining whether to modify your recommended course of action -- Step 6. Craft a Plan for Implementing Your Idea -- Tips for ensuring that your proposed alternative can be put into action -- Understanding the purpose of an implementation plan -- Listing your milestones -- Communicating with decision makers -- Identifying resources you'll need -- Clarifying responsibilities -- Indicating expected payoff -- Tracking your results -- Step 7. Communicate Your Case -- Techniques for presenting your case to decision makers -- Understanding your audience -- Using visuals to present your case -- Tips and Tools -- Tools for Developing a Business Case -- Worksheets for identifying alternatives, tracking implementation of your idea, ensuring that you've taken all the right steps for creating a business case, and documenting an actual business case -- Test Yourself -- A helpful review of concepts presented in this guide. Take it before and after you've read the guide, to see how much you've learned -- Answers to test questions -- To Learn More -- Further titles of articles and books if you want to go more deeply into the topic -- Sources for Developing a Business Case -- Notes -- For you to use as ideas come to mind. |
| Series Title: | Pocket mentor series. |
Abstract:
Provides a framework for building a business case. This book helps you learn how to: define the opportunity you want to address in your business case; identify and analyze a range of alternatives;
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