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Encyclopedia of global brands

Publisher: Detroit : St. James Press, 2013.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers'  Read more...
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Details

Genre/Form: Encyclopedias
Additional Physical Format: Print version:
Encyclopedia of global brands.
Detroit : St. James Press, 2013
(DLC) 2013012023
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 9781558628540 1558628541
OCLC Number: 845061297
Description: 1 online resource (2 volumes (x, 1183 pages))
Contents: Accenture --
Adidas --
Adobe --
Acon --
Airbus --
Airtel --
Allianz --
Amazon.com --
American Express --
Apple --
Armani --
Asahi --
ASDA --
AT & T --
Audi --
Avon --
AXA --
BAE systems --
Bank of China --
Barclays --
BASF --
Bayer --
BBC --
Biore --
Blackberry --
BMW --
BNP Paribas --
Boeing --
Bombardier --
BP --
Bradesco --
BT --
Budweiser --
Burberry --
Cadbury --
Canon --
Capgemini --
Carrefour --
Cartier --
Caterpillar --
Chevrolet --
Chevron --
China Mobile --
China Unicorn --
Chipolte --
Chiquita --
Christian Dior --
Chrysler --
Cisco --
Citi --
Citroen --
Coach --
Coca-Cola --
Coles --
Colgate --
Comcast --
The Co-operative Group --
Corona Extra --
Costco --
Credit Suisse --
CVS --
Daewoo International --
Daimler --
Danone --
Dell --
Deloitte --
Delta --
Deutsche Bank --
DHL --
DIRECTV --
Disney --
DFM --
Dove --
Dr Pepper --
eBay --
Ecolab --
Eli Lilly --
Emirates Airlines --
E. ON --
Ericsson --
ExxonMobile --
Facebook --
Falabella --
Fanta --
FedEx --
Ferrari --
Fiat --
FIFA --
FNAC --
Ford --
Fujifilm --
Fujitsu --
Gap --
Gazprom --
GDF SUEZ --
GE --
General Group --
General Mills --
General Motors --
George Weston --
Gillette --
GlaxoSmithKline --
Goldman Sachs --
Google --
Goya --
Green Mountain Coffee --
Gropo Bimbo --
Gucci --
Harley-Davidson --
Heineken --
Heinz --
Hermes --
Hitachi --
H & M --
Home Depot --
Honda --
HP --
HSBC --
HTC --
Hyundai --
IBM --
ICBC --
IKEA --
ING --
Intel --
Isuzu --
Itau --
Jack Daniel's --
John Deere --
Johnnie Walker --
Johnson & Johnson --
Jollibee --
JP Morgan --
Kellogg's --
KFC --
Kia --
Kit Kat --
Kleenex --
KPMG --
Lancome --
Lexus --
LG Electronics --
Li-Ning --
Lipton --
L'Oreal --
Louis Vuitton --
Lowe's --
Lufthansa --
Lux --
Magnit --
Marks & Spencer --
Marlboro --
Marubeni --
Mattel --
Mazda --
McDonald's --
Medtronic --
Mercedes-Benz --
METRO Cash & Carry --
Microsoft --
Mitsubishi --
Mitsui --
Moet & Chandon --
Morgan Stanley --
Morrisons --
Moutain Dew --
Movistar --
MTV --
National Basketball Assocaiation (NBA) --
National Football League (NFL) --
Nescafe --
Nestle --
Next --
Nike --
Nintendo --
NTT Group --
Nissan --
Nivea --
Nokia --
Nordstrom --
Novartis --
O2 --
Olay --
Oracle --
Orange --
Panasonic --
Pao de Acucar --
Pearson --
Pepsi --
Perfetti Van Melle --
PetroChina --
Peugeot --
Pfizer --
Philips --
Pizza Hut --
PlayStation --
Porsche --
Prada --
Purina --
Randstad --
Raytheon Company --
RBC --
Renault --
Roche --
Rolls-Royce --
SABMiller --
Sainsbury's --
Saint-Gobain --
Sam's Club --
Samsung --
Santander --
Sanyo --
SAP --
Sberbank --
Schneider Electric --
Schwarzkopf --
7-Eleven --
Shanghai Tang --
Sharp --
Shell --
Shiseido --
Siemens --
Singapore Airlines --
Sinopec --
Skoda --
SK Telecom --
Sky --
Smirnoff --
Sodexo --
Sony --
Sprite --
Starbucks --
Subaru --
Subway --
Sumitomo Corporation --
Suning --
Suzuki --
T --
Taco Bell --
Target --
Tata --
Tesco --
Thomson Reuters --
3M --
Tiffany & Co. --
Time Warner Cable --
T-Mobile --
Toshiba --
Total --
Toyota --
Twitter --
UBS --
United Healthcare --
UPS --
Vauxhall --
Veolia --
Verizon --
Visa --
Vodafone --
Volkswagon --
Walgreens --
Walmart --
Whole Foods --
Woolworths --
Xerox --
Yahoo! --
Yamada Denki --
Zara --
Zurich.

Abstract:

Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
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