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Vividata.

Author: Vividata (Organization),
Publisher: Toronto : Vividata, [2014?]-
Edition/Format:   Website : Document : Updating database   Continually Updated Resource   Computer File : English
Summary:
A source of print and digital audience data for magazines and newspapers. Vividata is the amalgamated organization of media measurement bodies NADbank and PMB.
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Details

Genre/Form: Statistics
Material Type: Document, Updating database, Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
All Authors / Contributors: Vividata (Organization),
OCLC Number: 936375635
Notes: "Vividata is Canada's authoritative source of audience data, print & digital, for magazines and newspapers. Founded in 2014, Vividata is the amalgamated organization of two pre-eminent media measurement bodies, NADbank + PMB. Vividata's single source survey provides cross-platform audience measurement for 80 consumer magazines and 78 daily newspapers. The annual national sample of 36,000 Canadians (age 12+) surveyed across 50 + markets, is released quarterly as rolling 12 month data. In addition to providing 360 [degree] readership metrics, Vividata delivers a comprehensive database of consumer demographics, media usage, lifestyle and attitudinal data and product usage across 300+ categories."--About page.
Description: 1 online resource

Abstract:

A source of print and digital audience data for magazines and newspapers. Vividata is the amalgamated organization of media measurement bodies NADbank and PMB.
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